Apester is a tool for helping editors to create new stories. Together with Apster’s customers (the publisher), we thought about new tools that will attract readers to their articles. We decided to create a strip with all of the latest articles, I planned to create a strip that will be small and not take a lot of real estate on the feed. I then created different formats and locations for A/B testing.

Mobile

Before testing the new future we wanted to hear feedback from our publishers, surprisingly they wanted it to be bigger and they didn't mind it taking more real estate (as long as there is room for ads in between the stories)

So we decided to create a bigger version for desktop and mobile:

Desktop - it was really was important to examine the strip in different location:

The strip helped increase the engagement rate but the strip had to be created manually every time. Apester’s goal was to reduce the publishers’ work load so a follow-up project was initiated to make this process automatic.